Veg organization SwissVeg hired Geneva-based DemoSCOPE, Switzerland’s largest owner-managed market research company, to find out the level of vegginess in the land of William Tell. The study surveyed 1,296 individuals age 15 to 74—and these brand new numbers tell an interesting story.
The most surprising finding: there are more vegan men (60%) than women (40%) in the Helvetic country. In many other nations, the ratio of vegans is closer to 30% male/70% female—and paradoxically, the Swiss vegetarian population does follow the more typical 30/70 pattern. This enlightened masculine trend deserves praise, even if we can’t quite explain it. Still, 24% of omnivore men eat meat daily compared with 15% of omnivore women.
In addition to gender gaps, the study also reveals regional differences, with 12% of vegetarians in German-speaking Switzerland versus 5% in French-speaking Switzerland. A similar trend exists in Belgium, where veganism is also much less popular among the Walloons (French-speaking) than the Flemish (Dutch-speaking). Again the reason for this important dissimilarity has not yet been explained.
On a final note, when you take a subset of the large population sample used in this survey, namely the 15-34 age range, the percentage of vegans rises to 6% (double that of the general population). So there’s hope for the future, and Millennials may yet save the day.